Guides written from running flows.
Everything here comes from automations our customers actually run: abandoned cart, welcome series, back in stock, browse triggers and the deliverability that carries them.
Klaviyo pricing for Shopify stores: what you pay and what changed
What Klaviyo costs a Shopify store at 2,500 to 100,000 profiles, what changed in February 2025, and how a flat rate compares. Prices read from klaviyo.com.
9 min read →
Shopify Email vs Klaviyo: which one should your store use in 2026?
Shopify Email, now Shopify Messaging, vs Klaviyo: per-send vs per-profile billing, automations, SMS and when a store should switch. Checked 21 October 2026.
9 min read →
Klaviyo vs Mailchimp pricing: what a store actually pays
Mailchimp and Klaviyo pricing calculator: enter your list size and see both monthly bills side by side, send caps included, next to a flat rate.
9 min read →
Email list cleaning: when to stop mailing inactive subscribers
Inactive subscribers push your spam rate toward the Gmail and Yahoo 0.3 percent ceiling. How to define inactive, build a sunset segment and stop mailing them.
9 min read →
Unique discount codes: why shared coupon codes leak
Shared discount codes leak to coupon sites within hours. How unique single-use codes per recipient work on Shopify and WooCommerce, and when to use them.
7 min read →
Double opt-in: what it costs you and when it is worth it
Double opt-in shrinks your list but improves engagement and documents consent. What GDPR actually requires, and when single opt-in is the smarter choice.
8 min read →
Win-back emails: re-engage customers who stopped buying
Customers who stopped buying already trusted you once. How to build a win-back flow that brings them back without leaking margin or hurting deliverability.
8 min read →
Post-purchase email flow that turns first orders into second orders
The sale is not the finish line. How a three-email post-purchase flow cuts support tickets, collects reviews and lands the second order, with honest timing.
8 min read →
Gmail and Yahoo sender requirements in 2026, plus Outlook
Gmail and Yahoo sender requirements in one dated table, plus Outlook: who counts as a bulk sender, SPF, DKIM, DMARC, one-click unsubscribe and spam limits.
11 min read →
How to reduce cart abandonment on Shopify
Seven in ten Shopify checkouts are abandoned. The store-side fixes that prevent it, the email flow that recovers 5-12% of the rest, and what to measure.
8 min read →
Abandoned cart email that recovers the checkout
Around seven in ten carts are abandoned. Here's the exact 3-email sequence, timing and copy that recovers 5-12% of them, plus the mistakes that kill it.
9 min read →
Welcome email series that lands the first order
New subscribers are the most engaged they'll ever be. This welcome email series structure, timing and examples turn that attention into a first order.
8 min read →
Browse abandonment: turning product views into orders
Most visitors leave without adding to cart. Browse abandonment emails reach the ones who showed real interest, without being creepy. Triggers and timing inside.
8 min read →
Back in stock emails: capture the demand you already earned
A sold-out product isn't lost demand, it's a waiting list. How back in stock emails work, why they convert 3-5x better than campaigns, and how to set them up.
7 min read →
SPF, DKIM and DMARC explained in plain language
The three DNS records that decide inbox or spam, explained without jargon. What each one does, how they work together, and how to check yours in five minutes.
10 min read →Read less. Send more.
Automation guides map to ready-made workflows you turn on and adjust. The rest is authentication, list hygiene, unique codes and consent.
Free 14-day trial · No credit card · Cancel anytime